Fashion Magazine

The French designer Simon Porte Jacquemus brings our home in his new collection

Yesterday, the French designer presented his Spring Summer 2021 Ready-to-wear collection called “L’amour,” Love in French. While the 100 guests did not know the place of the show, Jacquemus brought more to us: our home.


If you have never been in France, this is what it looks like. Indeed, the French designer is very proud to be born in Provence. Fig trees, Thyme, Lavender, Cicadas, Wheat fields, Sun, Linen and Picnics are the spirit of the south of France. But yesterday, Porte Jacquemus brought us 1 hour from Paris for an unforgettable show. The touch of originality and the details that mister Porte wanted us to notice is part of the spirit of the brand. The flagship product was the plate bag, completely new and full of “we need it.” Adding to this the strawberries mini cigarette bag filled with the red juicy fruit. The bags have been reinvented, Jacquemus gives us another perspective of it, and we want to follow it.

A napkin keychain attached on the waist, wooden silverware on a destructured linen smoking are the go-to after spending months stuck in your home. In a field of wheat that will be harvest today, Jacquemus presented to us a part of our home and we really felt like it. The cushion top and the duvet wedding dress are very light and fresh, the perfect combination for a peaceful summer. Using only sober colors, the Jacquemus touch is all about the embroidery, the material and the art drawn on his famous shirts.

The 55 models, that for most of them were walking their first show, presented a very memorable collection of summer. With Jacquemus everything is subtle and delicate, the embroideries made by Atelier Baqué Molinié Paris got mixed up with the wheat. A confusion that we accept and truly admire.

The collection was imagined during the confinement, a collection that is in perfect harmony with the place he has chosen, a field of wheat. After the memorable spring summer 2020 fashion show in the lavender field, he surprised us with another field of nude colors. Love is more present than ever, in a time of crisis love has to win and love is here to makes us feel better and happier just like the collection he created.


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